Negotiating a salary can be quite challenging. Many people are afraid of missing out on an opportunity if they ask for the “wrong” number, or if they aren’t able to articulate why they think they deserve a certain pay. To get a more realistic assessment, make sure you know your value. What can you bring to the table that others can’t? Don’t hesitate to talk to professional recruiters. They might be able to suggest a feasible salary goal based on their experience and market observations in relation to your value and background.
Some people are afraid to ask for top salary in their range, and consequently, they aim for a middle-ground figure. There is no reason to do that: they call it negotiation for a reason: start from the best salary you can expect, and let the “dance” begin. In much the same way, don’t be afraid to turn down offers that are too low for you. Establish your “walk away” point and stick with it. As they say, one door closes, another one opens. If your numbers are reasonable and you can truly bring value, you’ll find a taker. Of course, these are only guidelines. You can be more flexible if you think that the job might offer other benefits, such as a better insurance policy, or other employee perks that might make up for a lower salary.